7 Comments

With great power comes great responsibility so I thought I should let you know that the kids refer to Instagram as "IG" these days, in case you want to reach that audience :)

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I got it.. Project 3.IG. Can't miss.

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I’ve also heard many call it “Insta,” too.

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That one is going to be harder to concatenate, but I'll see what I can do.

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As a Met fan I only have a vague recollection of the Spiderman marketing integration from 1987 which was a forgettable season after 1986 and before the pain of 1988. Fun read Paul!

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Restoring vague recollections to life is our stock in trade here. Love the use of the term "marketing integration" in describing this whole thing.

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A term of my trade!

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